ZOORA @ Bradley & Diegel
The lovely Aubrie Pagano who is the mastermind behind Zoora, invited me to an informal soirée to meet and test-drive what will soon (as of January 28 2012) change the way we shop for ready-to-wear designer clothing online.
We gathered at the gorgeous Bradley & Diegel salon on Newbury last night for a first look at the beta website and a feel of the designs from Emily Muller (of Emily Muller Apparel) and Victoria Dominguez-Bagu (of MariaVictoria Designs). On hand was Maria Cataldo who discussed the design of the website and let us try it out giving our feedback on its layout and functionality.
Zoora plans to offer access to the latest designer clothing but with the ability for us to custom alter the clothing to our size/shape/preference.
So far, Zoora has 22 designers who are already on board and offering modifications to hemlines, fabric and colour to their looks which will allow the customer the freedom to pick and choose what will work for them.
The best part, and the one I'm most excited about is getting a perfect fit. Zoora (attained from misura meaning "measurement" in Italian) will take your height, weight, bust, waist and hip measurements and go from there. This ensures that you won't fall under the generic sizing charts found on standard clothing websites.
We were also treated to complimentary hair styling from Bradley & Diegel stylists. Thanks to Kathy who transformed my head into a bed of luscious curls!
I can't wait for Zoora's official launch next January 2012. For now, you can sign up here.
Thanks to Aubrie, Holly & Greg, Emily, Victoria and the gang at Bradley & Diegel for hosting such a fun event!
16 Comments | Share Article | in boston, design, designers, fashion, hair, photography, shopping | tagged Boston, boston fashion, boston shopping, bradley and diegel, designers, emily muller, fashion designers boston, hair, mariavictoria, zoora, zoora launch | Posted on Tuesday, November 29, 2011 at 12:01PM
Reader Comments (16)
Wow, you're quick. It was so great seeing you last night, if only for a minute. We'll chat more at the blogger holiday party!
that's a really interesting way to ensure that the clothes really do fit you as an individual...
Nice photos! And NICE hairdo! When I met you I was thinking "man, she has pretty hair!"
Zoora sounds like an amazing concept, and the event looks like a lot of fun. You looked lovely, and your hair is amazing :)
this looks like a blast! I love all these fab events you go to!
Whoa, look at your gorgeous locks!! Now I wish I had my hair done too! I am sorry we didn't get to chat more- hopefully we can catch up more next week.
Sounds amazing! Beautiful pictures, as always!
you look gorgeous! i love the black and white shots.
Thanks everyone; I won't be washing my hair for a while....
Great coverage Smita. I am so on board with this idea. I cannot wait to check out the site and order from these amazing designers. What a great concept. And your hair looks absolutely lovely!!!
Great photos of the event! I must admit that I'm so excited about customized clothing from independent designers. I love Emily Muller's designs and holy wow MariaVictoria has beautiful clothing. I'm digging through my couch cushions for every last penny to snag that gorgeous yellow coat!
That photo of Holly and Greg is tooo cute. Also - nice hair. Shiny, bouncy, envy-inducing! Love it!
oh my goodness! your hair looks gorgeous!!! nice photos!! & happy monday to you!!
xo ~ k
Your hair looks stunning, sweetie. Great photos:) Have a wonderful day. xo
Beautiful photos !
:)
Your hair looks fab!! And I can't wait to hear more about this site.. I am fascinated already